When brand hijacks are a good idea

Stick a rainbow on me, I’m done… The value in brand hijacks.

With Pride 2017 hitting London in full-colour this month, our feeds were inundated with brand hijacks and all manner of posts sporting flags, rainbows and #PrideInLondon. We could never argue that vast amounts of support for the LGBTQ community is a bad thing, but it does beg the question… do these brands sincerely care, or […]

Continue Reading


A real Jem: meet our Associate Director

 She’s spinning all of the plates and wouldn’t have it any other way. We’re proud to welcome Jemma back into the office after her maternity leave.  Hometown Not sure I really have one. I was born in Southampton but moved to Paris as a toddler and then to New York. Having returned to the big […]

Continue Reading

Dear creative industry

Dear Creative Industry; I love you, but we need to talk.

Last month, I was lucky / brave / drunk enough to take part in the first ever Glug Leeds Tech Off – delivering a talk entitled ‘Dear Creative Industry; I love you, but we need to talk’. It was the first time McDanimal & his crew had ventured that far up the M1, and boy were […]

Continue Reading

Rize Up

Rize Up, look sharp: reflecting on the under 25 voting force

In one of the most dramatic elections of our generation, early reports tell us there was a 73% voting turnout amongst the under 25s age group. Let’s just take a moment. Never before have young people been mobilised to vote in such numbers in what was a seminal moment in British politics. RECOGNISE. As something very […]

Continue Reading

Show me more