BrewDog appoints Manifest as global communications agency
Independent Scottish brewery, BrewDog has appointed Manifest as its global communications agency, responsible for its PR strategy across the UK, the USA and Sweden.
Manifest will be responsible for all PR communications for BrewDog, having previously managed the brand’s account between February 2010 and July 2015. In addition to being the craft brewer’s UK agency, Manifest’s responsibilities will encompass the development of a new global communication structure for one of the UK’s fastest-growing food & drinks brands, alongside the delivery of creative campaigns in the USA and Sweden through Manifest New York and Manifest Stockholm respectively.
Neil Hallmark, Managing Director at Manifest commented:
“Manifest and BrewDog have grown up together – and the work we have produced in partnership has shaken the dust from the beer industry.”
“Since we last worked together, Manifest has opened offices in New York and Stockholm and BrewDog has continued its incredible international expansion. So when they approached us to get the band back together, we saw the potential to take our collaboration to another level.”
Manifest has won more than 20 industry accolades for its previous work with BrewDog that saw the brand take on homophobic legislation in Russia with the world’s first protest beer, Hello My Name is Vladimir; drive a tank to the Bank of England to launch the record-breaking Equity for Punks crowdfunding scheme; and force previously unflinching institutions such as the Portman Group, the Advertising Standards Authority and drinks giant Diageo into retreat.
“The campaign we’re planning on delivering will not only live up to the creative standard we’ve set previously, but this time blow the doors off the global beer industry” added Hallmark.
BrewDog is the latest in a string of new business wins for Manifest, with the agency recently picking up high-profile briefs from Sony PlayStation, Houdini Sportswear and Improbable. The company was the fastest growing independent consultancy in the UK according to PR Week’s Global Agency Report 2016, growing revenues by nearly 80% in 2015.
James Watt, co-founder at BrewDog, commented:
“To start with, we’ll be tasking Manifest with an all-out riot of a brief across our homeland in the UK, our new home-away-from-home in the USA, and our longest standing international market, Sweden.”