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Why Google’s new logo really doesn’t matter.

Google changed its logo. And we like it. But it’s not really the tectonic shift the internet is making out. The Google brand is one of the strongest in the world, but that is exactly why tinkering with the logo really isn’t a big deal. Rather, the internet’s reaction is a reflection of how attached we can become to […]

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Mani5 – our weekly list of awesome

Manifest LDN is loud, very loud. That’s why we like to comment on everything that’s been going on, from both planet Manifest and beyond.  Check out our blog every Friday to find out five things we’ve been talking about this week. Tweet to @ManifestLDN for suggestions – and brace yourselves for our opinion about it. Starbucks cares about your […]

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Community Management 101: Navigating Negativity

  No one likes being told your work is shit. That the product you’ve spent years perfecting, iteration after iteration, was a waste of time. That @MarketingGuru1986’s 4 year old “could have come up with a better strapline in his sleep #GetInTheSea.” But, unfortunately negative brand mentions are something that every brand, big or small, […]

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3 top tips for social media community management on Twitter

This week we all had a front row seat to Tinder’s Twitterstorm in response to a certain Vanity Fair article. In the end, what it turned out to be was a great example of how NOT to do community management. After laughing and telling all our friends, we could only hope that the silver lining […]

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