Online fashion retailer ASOS tasked Manifest with defining and executing its influencer programme, #AccessAllASOS. Our model involved approaching mid-range influencers and using ASOS’s brand equity to turn them firstly into advocates and then help them to develop their own online presence, spawning the next generation of social superstars.

Manifest trained the internal ASOS team on influencer best practice, identified and recruited 100s of influencers each month (with a heavy focus on men in order to boost their male influencers by 60%) and produced a content series called University of ASOS, which taught influencers how to grow their following and become more influential.

Manifest ASOS influencer engagement

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