Manifest worked with leading global fitness expert, Joe Wicks – aka The Body Coach – to launch his book “LEAN IN 15” in the US, as well as raise brand awareness.
We focused on raising Joe’s profile among fitness, entertainment and lifestyle media and organised a media tour to introduce him to UK and US press. Joe met with with top tier titles including Vogue, Vanity Fair, US Weekly, NY Post, Star Magazine, ABC News, Daily Mail.
Manifest positioned Joe as a potential media personality in order to create noise around the new book. Kicking things off in style, Joe appeared on America’s #1 daytime show; Good Morning America. Wrapping up the campaign, we hosted an interactive workout event called LEAN IN 15, attended by top fitness and lifestyle bloggers, editors and influencers, resulting in coverage online and in print, as well as sparking conversations on social media.