British sex toy manufacturer, Hot Octopuss, approached Manifest to blow the cobwebs off a taboo subject, celebrate masturbation and build global awareness of its groundbreaking ‘Guybrator’ product, PULSE. Commercially, the objectives were to drive traffic to the website and increase online sales.
Having launched four months previously, PULSE wasn’t a new product so Manifest needed to create renewed excitement, taking it out of the trade and tech product pages and into the national news agenda.
Our ‘Hello Boys’ strategy captured the attention of men around the world and introduced the brand to a mass-market audience. Two creative executions were designed to grab headlines, drive conversation and encourage sharing online, positioning Hot Octopuss as pioneers of sexual pleasure.
The ‘Evolution of Masturbation’ was an engaging video tailored to five target markets, charting the evolution of masturbation through the ages.
With the call to action, ‘Go Ahead Spunk, Make My Day’, ‘Best HandJob in the World’ saw Manifest put out a job advert asking for a sex toy tester to take the reigns at Hot Octopuss.
The campaign smashed all objectives, propelling the brand into the media limelight.
Coverage spanned a wide international media spectrum including: The Metro, Daily Mail, Mail Online, AOL (US), Daily Mirror, Huffington Post (US), Cosmopolitan.co.uk, Glamour.co.uk and .com, The Debrief, Wired, TNT and countless others.
The Evolution of Masturbation videos were viewed 45,000+ times and ‘The HandJob’ role received over 1,000 applicants in just 24 hours, quickly reaching 2,000 within a week.
In just four months, over 275,000 people were driven to HotOctopuss.com and sales via the website doubled.