One of our core values at Manifest is “Communications with a Conscience”, whereby we believe we should use our skills for good and the team is proud to be able to work with non-profit organisations. When Macmillan Cancer Support put a brief out to pitch for their World’s Biggest Coffee Morning campaign, we jumped at the chance to respond. With the brief looking to help drive sign ups, our strategic approach looked to celebrate the millions of people around the UK who make WBCM a record breaking fundraising event every single year, with “We Made This” as our direction. Working with the team at Macmillan and their 26 year historical WBCM data, we found the locations around the UK who had either raised the most money, held the most events or deserved a special celebration for their input into making WBCM such a success. With baking being at the heart of the event, we wanted to create huge landmarks from biscuits to say thank you to each area taking part each year.
Check out our video below to show the makings of this campaign, you may spot a few familiar faces as the models for the shoot – such is the hard life of a PR pro-bono worker 😉
With a few hiccups along the way, as with most complex campaigns, we overcame the odds and was able to find some biscuit architects to design and create eight epic landmarks from 25,000 biscuits! The ultimate aim of the huge biscuit landscape is to inspire people to sign up to hold their own coffee morning as the countdown to this year’s event, on Friday 30th September begins. www.macmillan.org.uk/coffee. To give everyone a chance at creating their own landmarks for their coffee morning event – we created downloadable cookie cutters to host on the Macmillan website: www.macmillan.org.uk/biscuits.
The biscuit sculptures were on display at The Koppel Project in Baker Street, a creative hub bringing together a contemporary art gallery and direct trade coffee. Perfect for our biscuit display! Following a grand opening with Macmillan lung clinical nurse specialist Katherine Stevens, the team launched into pitch mode to secure some fantastic coverage hits in the likes of Mashable, City AM, UNILAD, Time Out and broadcast hits including BBC Radio Essex and Saturday Show.
With coffee morning still a couple of weeks away, we are still looking to boost this campaign to help drive sign ups so watch this space.