The average credit card debt in the UK is £4.5k, which could take up to 17 years to pay back. This integrated creative campaign incorporated a radio day, video content and national and regional outreach and aimed to highlight Britain’s credit card crisis by making borrowers face up to their potential debt age and make smarter decisions about their debt.
Manifest created a time-lapse video of four borrowers being made to look 17 years older by make-up and prosthetics as they discussed their attitude to debt. This was released and seeded alongside a national press release including regional breakdown about the shocking stats, and a radio day with a financial expert.
- Over 7,000 organic views on YouTube within one month
- 15 pieces of coverage including The Metro, Mirror, Scottish Herald, Daily Record
- 7 major radio interviews
- 4,254,000 OTS