A real Jem: meet our Associate Director
She’s spinning all of the plates and wouldn’t have it any other way. We’re proud to welcome Jemma back into the office after her maternity leave.
Not sure I really have one. I was born in Southampton but moved to Paris as a toddler and then to New York. Having returned to the big smoke at 15, I count myself as a Londoner.
Campaign that has most impressed you
Smear for Smear by Jo’s Trust. So many charities and products try to start a buzz and lead a campaign with social execution but get it wrong. This is a great example of how the simplest idea is normally the most effective. Anyone can over complicate a campaign but simplifying is normally the hardest, yet the most effective thing to do. It reached its target audience directly and caused discussion about smear tests in the mainstream media.
Go to publication for the hottest goss in the game
Huffington Post. It’s always on the ball and has a good mix of fact and fiction.
The Tate – I would love to work with a gallery and try to help them appeal to a wider audience.
When I’m not working I’m…
A busy woman… I’ve recently launched Stilettostostrollers, which is a little passion project of mine that helps other parents prepare for birth using Hypnobirthing.
Alongside this I’m planning a wedding and running around being a mum; trying to stop my toddler from injuring herself or the dog.
Karaoke song you nail every time?
Blu Cantrell, Breathe.
Anything alcoholic, ideally something with bubbles.
One thing you can’t live without
My phone. I’m obsessed with Instagram – it’s the first thing I check in the morning and last thing I look at before I go to sleep.
80s classic, Flashdance.
What would you do as Manifest MD?
I would make Thursday Club every week.
That’s all from Jemma for now. I you want to inject some mothering cuteness into an Instagram feed near you, keep up with Jemma, Everley and Darcey right here.