Hard Numbers and Soft Excuses
Why measurement of campaign impact has never been easier
With Darryl Sparey, Hard Numbers
Wednesday 10th March, 3.00pm (UK)
The communications industry is notoriously bad at measurement and evaluation, but in an era defined by new tools and data, the excuses have run out. Join Darryl Sparey, co-founder of Hard Numbers and measurement aficionado for a look at their latest tools and evaluation strategies that are removing the smoke and mirrors from the comms game.
Once Upon The Times
The ingredients of powerful digital storytelling from The Times’ Data and Digital Storytelling guru
With Sam Joiner, The Times
Join Sam Joiner, Head of Data and Digital Storytelling for The Times in this in-depth discussion around stories, data and the ingredients that promote digital efficacy. How can data drive better storytelling, and in an age powered by digital innovation, why is storytelling still so powerful?
Data’s Gone Viral
How data fought the COVID-19 crisis and what we can learn from it
with Dr Meaghan Kall, Public Health England
Wednesday 17th March, 3.00pm (UK)
Join Principal Epidemiologist at Public Health England, Dr Meaghan Kall as she explains what we can learn from the data collection, visualisation and politicisation during the COVID-19 crisis.
Beyond the Basics
Levelling up brand insights and evaluation
with Kristian Hoareau Foged, Simply Thought
Wednesday 24th March, 3.00pm (UK)
‘AVE is Dead’ is dead. It’s time to level-up. Join data and insights expert Kristian Hoareau Foged in exploring what lies beyond the basics of evaluation, and how new tech can help us set our sights higher than ever.
Methods and examples of iterative learning in digital design
with Patrick Johnson
Wednesday 31st March, 3.00pm (UK)
Testing, testing… for an expert view on how data from testing can improve digital experiences, look no further. Join Patrick Johnson under the hood of digital performance.