Building Braincare: Creating a category & product that sticks
With Dan Marray-Serter, Heights
Wednesday 6th January, 3.00pm (UK)
Dan Murray-Serter discusses how Heights drove adoption & retention in the market using tools, habits & data analysis.
Screen Burn — achieving a better work/life/tech blend in the creative industries
With Becca Caddy
Wednesday 13th January, 3.00pm (UK)
Even before the COVID-19 pandemic, the creative industries were suffering a mental health crisis. Join journalist and author, Becca Caddy as she outlines the realistic ways to improve our work/life/tech balance identified in her new book, Screen Time.
Understanding Stupid: using behavioural economics to understand irrational choices
With Shayoni Lynn, Lynn PR
Thursday 21st January, 3.00pm (UK)
In a world obsessed with artificial intelligence, behavioural economics casts light on the ‘natural stupidity’ that steers us all. In this session, Shayoni Lynn FCIPR FPRCA CMPRCA, founder of strategic communications and behavioural insights agency Lynn PR, will discuss how the mental shortcuts we take to make quick decisions can often lead to irrational choices.
Behaviour-led Design: The Science Behind the Art
With Steve Brunt, The Behaviours Agency
Wednesday 27th January, 3.00pm (UK)
How does the field of behavioural science influence the design process? In this session, Steve Brunt, Planning Director at The Behaviour Agency unpicks the science that shapes behaviour-led design, and how it can inform the entire marketing mix, from B2C to B2B.