In a data driven society, Teralytics believes the future should be built for everyone. By unlocking truly inclusive data on people’s journeys, they can help improve city infrastructure and public transport, resulting in faster journeys and more efficient cities.
Having worked with Teralytics for over a year, Manifest were asked to deliver a BrandManifesto that helped cement their position as an industry leader. Through our process we clarify, refine and articulate the Teralytics brand, establish how it should be communicated to their audiences and set a framework for an authentic brand identity.
Video produced by Mikis Fontagnier
The new identity was influenced by the two-way flow of data; using bold abstract graphics, a modern palette and a contemporary typeface to create a striking aesthetic. This was then developed over various brand touchpoints, launching at the Mobile World Congress 2018.