Sex and the city took on a whole new meaning when we teamed up once again with our favourite sex toy brand, Hot Octopuss, to cause a ruckus on the streets of New York. We created ‘Pillow Talk’ – the world’s first mobile sexpert service – in an attempt to get New Yorkers talking about sex, baby.
Our task was not only to raise the profile of Hot Octopuss in the US, but also to continue on with the brand mission of opening up conversations around sex and masturbation. #SexNotStigma dontcha know… Let’s break down these taboos!
Spice up your (sex) life
We started out exploring if Americans were happy with their sex lives… turns out, not so. Our research showed us not only were they dissatisfied or bored with their current banging situation, but a vast majority felt they couldn’t openly talk to their partner about what they really wanted in the bedroom.
We know that the best sex starts from talking and recognised the opportunity for Hot Octopuss to help New Yorkers obtain happy and healthier sex lives. All we had to do was start to get people talking and then leave the steamy bit up to them.
“Wait, is that a bed?”
We teamed up with Arch NYC, the team behind many weird and wonderful Burning Man creations to mention, and made ‘Pillow Talk’; a luxurious four-poster bed of wet dreams on wheels. Riding the bed was renowned sex therapist Jenny Block, who was ready to tackle any sex and sexuality questions, head on.
We invited New Yorkers to tweet using #PillowTalk to get the ‘Pillow Talk’ bed direct to their door. They could then hop in between the sheets to chat to Jenny about their sexual woes.
Ride with us
The iconic Flatiron building was our starting point and throughout the day we made our way through the city – from the sidewalks of 5th Avenue to the backstreets of Soho – following requests via Twitter and email, as well as encouraging curious passers-by to jump on board.
New Yorkers went wild for ‘Pillow Talk’. Not only did we cover seven miles of Manhattan road, we had 53 people jump between the sheets, ranging from 22 year olds to a 72 year old.