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Despite podcasts becoming increasingly popular amongst all age groups, gaming brands were yet to enter the space as a format for community communication – enter Logitech G.
We worked with Logitech G to launch the UK’s first gaming podcast: Game Changers.
The podcast bought together 12 influencers from across the industry to talk about key issues in the gaming community and have some difficult conversations.
Each episode focused on a specific topic and the ways in which the industry can work to change stigmas, drive change and do better.
Our episodes focused on:
The content was amplified by the guest speakers on social media, as well as on Logitech G’s social channels, resulting in a combined reach of 1.3 million.
So far, nearly 1 in 7 listeners subscribed to listen to the entire podcast, which has over 50 5* ratings and nearly 40 glowing reviews.
Fancy a listen?