Hot Octopuss
Pleasure for every body

A stunning new website
inclusive of all genders,
ages & abilities

Overview

Boundary-pushing pleasure products company, Hot Octopuss, tasked Manifest to create a brand new website, shop & blog that would increase inclusivity in the sex toy industry and host truly accessible content for all.

Working in collaboration with the client, we stripped back the old site, designing & developing a new e-commerce home for the brand that brought ‘Pleasure for every body’. This included introducing new, bespoke, lifestyle & product photography and a new expressive typeface for the whole Hot Octopuss brand.

The site also includes a ‘non-binary button’ that gives site users the option to remove all gendered terminology as well as completely overhauled product pages that allow the user to go as deep into their choice of toy as they require.

Other new features include:

  • An ‘Accessible Sex’ section catering for those with disabilities, health issues or sexual concerns such as erectile dysfunction and painful penetration;
  • A ‘Senior Sex’ section offering toys for an older market;
  • A trans and non-binary section, created in collaboration with trans-led, UK-based sexual health service cliniQ (cliniq.org.uk), that discusses ways Hot Octopuss products may work for trans and non-binary people during and after transition.
  • A new, dedicated lifestyle platform ‘The Edge’, hosting sex tips, guest articles, product reviews, wellness advice and more.
© Manifest 2019