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Plastic Straws are destroying the environment & harming marine wildlife — Swedish Entrepreneur Eyoel Lundberg came to Manifest with a solution, a 100% natural, bio-degradable reed straw, grown in Sweden, but needed a name and his purpose articulating in a way only Manifest could.
What we delivered:
BrandManifesto, visual identity, brand guidelines, tone of voice
We struck upon the name ‘Raws’ due to its play on the material it was made for but also as it was literally in the word ‘straws’ itself.
From there we created a brand manifesto that gave a big, Swedish ‘shut the fuck up’ to plastic, a bright & playful visual identity and tone of voice that doesn’t ‘plastic coat’ the facts about single-use plastic.
Raws is a brand that definitely doesn’t suck.